March 9, 2023
Source: Trend Watching
Turkish neobank Papara just introduced a world’s first: a Bluetooth-enhanced debit card that provides visually impaired customers with audio prompts when they make payments.
Customers connect the card — which looks like a regular bank card — to an app on their phone. When making a payment, they insert their card in a point-of-sale terminal as they normally would. The app then reads out the amount to be paid, after which the user can confidently complete the transaction.
Papara Voice Card was developed in partnership with BlindLook, which advocates for accessible tech, and with Mastercard and Thales. The card is making its debut one year after the bank announced it had partnered with BlindLook to make its app and website fully accessible to people with visual impairments. With 14 million users, Papara is Turkey’s largest neobank.
When launching its Voice Card, Papara’s CEO Emre Kenci emphasized that every leading company in its field has responsibilities towards society. The card was developed from that principle.
Consumers will champion brands that bust down barriers to entry, and advancements in technology have the potential to create ease of access like never before. Need inspiration on how to bring accessibility to your products and services, creating a better experience for all? Check out our (free) OMNIBILITY trend briefing.
Watch Video: https://youtu.be/3NdNMtqPeBc
[One minute, forty-three seconds; Language/Captions: Turkish]