September 23, 2022
Source: Disability Scoop
Three years after introducing a line of sensory-friendly and adaptive clothing for kids, a major national retailer is adding options for adults with disabilities too.
Kohl’s said this week that it will offer adaptive products for adults through three of its biggest private-label brands.
“Kohl’s is proud to expand our adaptive assortments and offer inclusive collections for the entire family,” said Ron Murray, interim chief merchandising officer for the company. “At Kohl’s, we understand how important it is to ensure all of our customers and associates are able to celebrate their personal style and independence in a way that meets their individual needs. Our adult adaptive collection is about creating apparel that is accessible to everyone, regardless of age or ability, and serving more of our customers with disabilities.”
Women’s adaptive offerings will be available from Kohl’s Sonoma Goods for Life, Tek Gear and SO brands, the retailer said. Men’s products will be sold under the brands Sonoma Goods for Life and Tek Gear as well as Tommy Hilfiger.
All of the pieces are designed to be comfortable and to make it easier for people with disabilities to get dressed independently, Kohl’s said.
Products in the collection include everything from leggings and jeans to long-sleeve tees, jackets and sweatshirts. They offer special features like wider necklines, functional leg openings and the ability to adjust the waistline for seated comfort.
Kohl’s said it worked with GAMUT Management, a talent management company for people with disabilities that also consults with businesses on how to serve this population, to develop the new line and hold focus groups with people with disabilities.
“By listening to customers across the country, Kohl’s innovative design team was able to create new apparel that provides new options for adults with disabilities, and we look forward to continuing to expand in this market to address the growing needs of our customers,” said Michelle A. Banks, chief diversity and inclusion officer at Kohl’s.
Officials with the company said the expansion into adult adaptive products follows the success of Kohl’s children’s offerings, which were first introduced in 2019 and now include apparel, shoes, costumes and toys.
Retailers have increasingly offered adaptive clothing in recent years, with most focusing on products for children. Target and Zappos are among those that have also sold apparel aimed at adults with disabilities.
Adaptive styles for kids and adults are now available on Kohl’s website.