Corporate Strategy: Disability Inclusion in Marketing Strategies - Part 2

Webinar

Date

Thursday - June 10, 2010

Time

1.5 hours

Presenters

  • Kat Drum - manager, Employer Branding
    Starbucks Coffee Company

  • Marthalee Galeota - program manager, Accessibility
    Starbucks Coffee Company

Description

Three-quarters of people with disabilities are heads of household; nearly half (48 percent) of people with disabilities are the principal shoppers in their household. Capturing brand loyalty from these consumers is a solid strategy for increasing sales within this segment. The purpose of the webinar will be to highlight how businesses can create a competitive edge and avoid litigation by providing the same level of customer service to all customers including individuals with disabilities.


Materials & Resources

Audio Recording

Transcript


PowerPoint Presentation

Supplementary Materials

YouTube Videos

  • YouTube video Socialnomics: Social Media Revolution (2:30 minutes)
    As part of the presentation - Social Media Revolution (slide 8 of PowerPoint) - a YouTube video that is a shorter version (2:30 minutes) of the original Social Media Revolution Video and answers the question - Is Social Media a Fad? For more information, the data sources are available at www.socialnomics.com
  • YouTube video Dear Starbucks (1:00 minute)
    As part of the presentation - Customer Request (slide 17 of PowerPoint) - a YouTube video (captioned) that was sent to Starbucks by a deaf woman to make a suggestion for improving "The Starbucks Experience" by teaching sign language to the baristas (people who serve coffee).
  • YouTube video Starbucks Response to Your Idea to Teach Baristas Sign Language (4:53 minutes)
    As part of the presentation - Starbucks Response (slide 18 of PowerPoint) - a YouTube video (captioned) in which Starbucks responded in sign language to the suggestion by a deaf woman for improving "The Starbucks Experience" by teaching sign language to the baristas (people who serve coffee).
  • YouTube video Starbucks Love Project Global Sing Along (1:01 minutes)
    As part of the presentation - Starbucks Response (slide 21 of PowerPoint) - People from around the world sing the legendary hit All You Need is Love in a single voice on December 7, 2009. The global sing-along is part of Starbuck's continuing efforts to help fight AIDS in Africa.