Corporate Strategy: Disability Inclusion in Marketing Strategies - Part 2

Webinar

Date

Thursday - June 10, 2010

Time

1.5 hours

Presenters

  • Kat Drum - manager, Employer Branding
    Starbucks Coffee Company

  • Marthalee Galeota - program manager, Accessibility
    Starbucks Coffee Company

Description

Three-quarters of people with disabilities are heads of household; nearly half (48 percent) of people with disabilities are the principal shoppers in their household. Capturing brand loyalty from these consumers is a solid strategy for increasing sales within this segment. The purpose of the webinar will be to highlight how businesses can create a competitive edge and avoid litigation by providing the same level of customer service to all customers including individuals with disabilities.


How to View Webinar Recording

The recording is in Blackboard Collaborate (formerly Elluminate), a cross-platform and low-bandwidth program used to ensure our online training experience is accessible to everyone.

First time using Blackboard Collaborate?

You may be prompted to download software which may take from 2-20 minutes, depending on your Internet connection speed. Review the Set-up Webinar System - Blackboard Collaborate.


Materials & Resources

Audio Recording

Transcript


PowerPoint Presentation

Supplementary Materials

YouTube Videos

  • YouTube video Socialnomics: Social Media Revolution (2:30 minutes)
    As part of the presentation - Social Media Revolution (slide 8 of PowerPoint) - a YouTube video that is a shorter version (2:30 minutes) of the original Social Media Revolution Video and answers the question - Is Social Media a Fad? For more information, the data sources are available at www.socialnomics.com
  • YouTube video Dear Starbucks (1:00 minute)
    As part of the presentation - Customer Request (slide 17 of PowerPoint) - a YouTube video (captioned) that was sent to Starbucks by a deaf woman to make a suggestion for improving "The Starbucks Experience" by teaching sign language to the baristas (people who serve coffee).
  • YouTube video Starbucks Response to Your Idea to Teach Baristas Sign Language (4:53 minutes)
    As part of the presentation - Starbucks Response (slide 18 of PowerPoint) - a YouTube video (captioned) in which Starbucks responded in sign language to the suggestion by a deaf woman for improving "The Starbucks Experience" by teaching sign language to the baristas (people who serve coffee).
  • YouTube video Starbucks Love Project Global Sing Along (1:01 minutes)
    As part of the presentation - Starbucks Response (slide 21 of PowerPoint) - People from around the world sing the legendary hit All You Need is Love in a single voice on December 7, 2009. The global sing-along is part of Starbuck's continuing efforts to help fight AIDS in Africa.