Corporate Strategy: Disability Inclusion in Marketing Strategies - Part 1



Thursday - May 13, 2010


1.5 hours



Three-quarters of people with disabilities are heads of household; nearly half (48 percent) of people with disabilities are the principal shoppers in their household. Capturing brand loyalty from these consumers is a solid strategy for increasing sales within this segment. The purpose of the webinar will be to highlight how businesses can create a competitive edge and avoid litigation by providing the same level of customer service to all customers including individuals with disabilities.

Materials & Resources

Due to copyright restrictions, the Powerpoint presentation will not be available.