Corporate Strategy: Disability Inclusion in Marketing Strategies - Part 1

Webinar

Date

Thursday - May 13, 2010

Time

1.5 hours

Presenters

Description

Three-quarters of people with disabilities are heads of household; nearly half (48 percent) of people with disabilities are the principal shoppers in their household. Capturing brand loyalty from these consumers is a solid strategy for increasing sales within this segment. The purpose of the webinar will be to highlight how businesses can create a competitive edge and avoid litigation by providing the same level of customer service to all customers including individuals with disabilities.


Materials & Resources

Due to copyright restrictions, the Powerpoint presentation and archive will not be available.